Due to the level of confidentiality, I have omitted specific details regarding my process and designs. Any information in this case study is my own and does not necessarily reflect the views of Finish or MRM. Please reach out directly to learn more.
Finish needed a new section on their site to support content needs of an upcoming campaign related to water conservation. As the content for this page was coming in from multiple sources, I did a mapping exercise to streamline all the different pieces of content to tell a cohesive and compelling story.
In 2 weeks time, I worked with a project manager, a visual designer, and a copywriter to introduce a net new section on the Finish.ca site dedicated to the new #SkipTheRinse campaign. I was the lead UX designer on the project.
Currently, I am working on incoporating an online pledge experience to the existing content structure.
If you'd like to know more about this project, please reach out directly at sujidykim@gmail.com